Kevin’s Natural Foods Names New CEO; Co-Founders to Transition Out

April 25, 2024

Following acquisition by Mars and record sales in 2023, company making a change to continue to support the exponential growth of the brand.

Andy Hanacek

Roxanne Bernstein, CEO, Kevin's Natural Foods

Refrigerated and frozen meals company Kevin’s Natural Foods has announced that Roxanne Bernstein will take over the CEO role for the company, looking to support the brand’s continued growth following a period of record sales, the company said.

Bernstein brings 20 years’ experience in food and beverage, having held leadership positions with Kraft, Kellogg’s and Post. Most recently, she served as executive vice president and president of ACCO Brands.

Kevin’s Natural Foods saw record sales in 2023, growing by 50%, said Shaid Shah, global president for Mars Food & Nutrition, and expects Bernstein’s leadership style to continue to drive the next stage of growth. Kevin’s Natural Foods was acquired by Mars in July 2023.

Kevin’s Natural Foods co-founders Kevin McCray, Dan Costa and Kelsie Costa will move on from the company, although they will stay on through the end of June to ensure a smooth transition, the release noted. Bernstein will join Kevin’s Natural Foods in April, transitioning into the role of CEO by July 1, 2024.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.