November 2005 New Food Products

Ketchup kids can draw with; baked pork rinds; whole-grain Goldfish; crispier home-made fries; another Special K; Monterey Gourmet in the frozen category

By Diane Toops, News and Trends Editor

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Heinz Silly Squirts Ketchup

Kids can draw with their ketchup

Pittsburgh-based H.J. Heinz Co. ( rolls out Silly Squirts Ketchup. The kid-friendly bottle - designed specifically for kid-sized hands - has a cool cap with three flip-top drawing nozzles, each dispensing the ketchup in a different design. Kids, or kids at heart, can choose to draw, double dribble or splat their favorite thick and rich condiment, while having fun expressing themselves creatively.

According to a recent national consumer survey by Impulse Research of more than 1,500 moms with kids at home, ketchup is a mainstay at family meals: One in five moms serve ketchup every day of the week; more than half (57 percent) serve ketchup three or more nights a week; and 65 percent of moms said there are some foods their kids just won't eat without ketchup, including french fries (96 percent), hamburgers (91 percent) and hot dogs (88 percent). Other favorite ketchup companions include meat loaf (62 percent), chicken fingers (60 percent) and fish sticks (49 percent).

"Heinz Silly Squirts helps moms achieve what they wish for most at mealtime: kids who want to eat what mom has prepared," says Wendy Beitsinger, senior brand manager for Heinz Ketchup. "Better yet, Silly Squirts' easy-to-squeeze bottle is perfectly sized for small hands to grip, giving kids a feeling of independence and sense that they can do – and create – anything."

Suggested retail price is $1.99.

Extra crispy fries at home

As H.J. Heinz Co. (, Pittsburgh, recently cut the ribbon on its new $13 million Marshall research center, Chairman/CEO William R. Johnson promised to spend some $100 million on strategic innovation in North America over the next five years. One of the company’s newest products - Ore-Ida Extra Crispy Easy Fries - already delivers on the innovation promise offering the crispness of restaurant fries in a microwavable format.

Ore-Ida's Extra Crispy Easy Fries

Ore-Ida already has a 53.2 percent market share of the $850.6 million frozen potato segment, with sales up 8.6 percent to $452 million for the year ending Aug. 7, according to IRI. Easy Fries, available in two varieties, Golden Fries or Golden Crinkles, should only help.

Consumers can now experience the crispness of restaurant fries in just four minutes with the microwavable product. It uses proprietary packaging and the company's X-Crisp processing technology to enable microwave heating of the potatoes without sogginess.

Packaged in a 4.25-oz carton (two servings), the square Crisp & Serve Tray incorporates silver crisping foil on the top and bottom of the package. One lifts the flap on the bottom of the carton along a perforation, arranges the fries next to each other in a single layer in the box and pushes the top down on the fries to enable the crisping. Just microwave for four minutes and you have french fries that are golden and crispy on the outside, light and tender on the inside. Top with Heinz ketchup, of course.

Suggested retail price is 99 cents per carton.

Monterey Gourmet moves into frozen category

Monterey Gourmet Foods' OneStep meals.

Monterey Gourmet Foods Inc. (, Salinas, Calif., expands into the frozen food category with OneStep Gourmet meals.

Developed over the past eight months, this new product line provides a restaurant-quality meal that is prepared in a skillet and is ready to eat in minutes.

"We are very excited about entering the frozen food category,” says President/CEO Jim Williams. “Monterey Gourmet Foods has been known for years as a leader in gourmet refrigerated foods, so expansion into the frozen food category is a natural for us. Our specially designed OneStep Gourmet bag contains everything today's discerning consumer needs for a high quality, quick, and well balanced meal. Each meal contains a protein, vegetables, pasta and our innovative sauce cube that turns into a delicious sauce to complement the dish. These complete one-skillet meals go from freezer to table in minutes."

OneStep Gourmet meals are available at Costco in three varieties: Grilled Chicken and Garlic Cheese Tortelloni in a Zesty Marinara Sauce; Chicken, Broccoli and Tortelloni in a Pesto Alfredo Sauce; and Shrimp and Garlic Cheese Tortelloni in a Lemon Alfredo Sauce.

Evans Food Group's Baked! Pork Rinds

Suggested retail price is $8.99-9.99.

Baked pork rinds cut the fat

Chicago-based Evans Food Group (, the world's largest pork rinds snack manufacturer, introduces Baked! Pork Rinds, a snack that contains half the fat of fried pork rinds.

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