R&D / Packaging

Infographic: Colors' Effects on Consumers

What color best suits the consumer you’re aiming for?

By Maggie Swofford, Contributor

Color isn’t just a fun decision to make when you’re producing your brand. It is a marketing tool in itself. Check out this infographic for detailed information on what different colors say to consumers, and see how the color your company chose may have affected your business’ traffic.

howdocolorsaffectpurchases

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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