Hershey and Quaker Foods remain atop the food manufacturing category of the American Customer Satisfaction Index, with Coca-Cola leading a separate soft drinks list and Constellation Brands topping the beer list.
Hershey and Quaker, the latter a PepsiCo brand, each improved 1% in the 2022 ranking to an ACSI score of 83. Down 1% to 81, the group of smaller food makers was next, followed by Dole, which rose 1% to 80. General Mills slid 2% to 79.
Four companies scored 78: Ferrero (unchanged), Kellogg (unchanged), Mars (down 5%), and Tyson (up 3%). At the bottom, Campbell (down 3%) and Conagra (up 3%) both scored 77, while Kraft Heinz tumbled 5% to 76.
For more than 25 years, ACSI has measured customer satisfaction with more than 400 companies in 47 industries and 10 economic sectors. Reported on a scale of 0 to 100, scores are based on data from interviews with roughly 500,000 customers annually.
Coca-Cola was at the bottom of the soft drinks list last year, but it gained 6% to achieve an ACSI score of 82. The group of smaller soft drink makers was unchanged at 81 and shares second place with Keurig Dr Pepper, which improved 3% year over year. PepsiCo had a stable score of 78.
In the beer list, the collective group of smaller breweries – including brands like Samuel Adams and Yuengling, and numerous craft labels – remained in first place with an unchanged ACSI score of 82. Among the big brewers, ACSI newcomer Constellation Brands led the way at 81, followed by Anheuser-Busch InBev, which improved 1% to 79, and Molson Coors, which inched up 1% to 78.
For more information, see www.theacsi.org.
American Consumer Satisfaction Index - Foods
Company | 2022 Score | 2021 Score | % change |
All Food Manufacturing | 79 | 80 | -1 |
Hershey | 83 | 82 | +1 |
Quaker (PepsiCo) | 83 | 82 | +1 |
All others | 81 | 82 | -1 |
Dole | 80 | 79 | +1 |
General Mills | 79 | 81 | -2 |
Ferrero | 78 | 78 | 0 |
Kellogg | 78 | 78 | 0 |
Mars | 78 | 82 | -5 |
Tyson | 78 | 76 | 3 |
Campbell | 77 | 79 | -3 |
Conagra | 77 | 75 | +3 |
Kraft Heinz | 76 | 80 | -5 |