Who’s to blame for childhood obesity?

Food, fitness or family…which one is most to blame for childhood obesity? Today’s parents aren’t sure, and they’re feeling overwhelmed and worried as they try to prevent obesity in their own children, according to research from Mintel.

In an exclusive consumer survey of American parents, Mintel found confusion over whether diet or exercise is most important for keeping kids at a healthy weight. Nearly three quarters of parents (72 percent) believe kids have too much access to junk food, while 69 percent feel that a lack of exercise is more to blame for obesity. In addition, two in five parents (40 percent) are concerned that their children might develop obesity.

“Parents aren’t sure where to focus first to ensure their children’s health—diet, exercise or both simultaneously,” says Marcia Mogelonsky, senior analyst.
Parents want help when it comes to promoting healthy eating with their children, according to the survey. While 95 percent feel that this is very or somewhat important, only 82 percent believe they are somewhat or very successful at doing so.