WhiteWave, Hero Team Up for Chilled Fruit

Jan. 8, 2009

WhiteWave Foods Co., a Broomfield, Colo., subsidiary of Dean Foods Co., inked a joint venture with Switzerland’s Hero Group to introduce chilled fruit products in North America.

The 50/50 joint venture will be called Hero/WhiteWave. The initial product will be called Fruit2Day, a single-serve, chilled fruit snack that is scheduled for nationale distribution by midyear.

“Together, we’re ready to break the mold of similar goods currently on the U.S. market,” said Joseph Scalzo, president/CEO of WhiteWave. “We believe North America is ready for new, ground-breaking chilled fruit category innovations,” added Stefan Heidenreich, CEO of Hero Group.

Hero produces international fruit and infant nutrition brands Hero and Beech-Nut.

Sponsored Recommendations

Learn About: Micro Motion™ 4700 Config I/O Coriolis Transmitter

An Advanced Transmitter that Expands Connectivity

Micro Motion™ G-Series Coriolis Flow and Density Meter

Micro Motion G-Series: market-leading compact design featuring advanced process diagnostic capability.

Embracing Sustainability using Advanced Measurement Instrumentation

A practical guide to greeningyour brewing operationsusing advanced measurementinstrumentation.

Get Hands-On Training in Emerson's Interactive Plant Environment

Enhance the training experience and increase retention by training hands-on in Emerson's Interactive Plant Environment. Build skills here so you have them where and when it matters...