Food Processors provide tips on how to sustain nostalgic brands.
Stay true to the original product as much as possible, but offer some improvements, such as extended shelf life and enhanced flavor profiles that don't take away from the original intent of the product. - Kirk Stephen, Cadbury Adams USA
Come out with new flavors, new packaging, new varieties, new sizes. We're in an impulse-driven category, so stay fresh with consumers. - Tory Johnston, Chattanooga Bakery
Stay tuned to your demographic but develop products for other categories. - Todd Kluger, Roman Meal
Understand and respect that consumers relate to your brand in a deeply emotional way. - John Faulkner, Campbell Soup
Tap into nostalgia to help recall good memories of an earlier time. - Kirk Stephen, Cadbury Adams USA
Navigating the logistics industry is challenging. Find out how a dedicated transportation solution can solve some of the most common shipping challenges.
A leading bottled water company needed a carrier to transport water from 29 plants to retailers. The challenge? Handling over 46,000 pounds. Read the study.
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