Balance Bar Sold to NBTY

Nov. 26, 2012
Brynwood Partners divests energy bar company to supplements marketer and investment firm.

Balance Bar Co., a former Kraft brand, has been sold by Brynwood Partners VI LP to NBTY Inc., a vitamin, supplement and active nutrition products company owned by The Carlyle Group.

Balance Bar has been making nutrition/energy bars since 1992. Brynwood VI acquired the business, headquartered in Valhalla, N.Y., from Kraft Foods Inc. in 2009.

NBTY is a vertically integrated, global manufacturer and marketerof such products and brands as Nature's Bounty, Sundown, American Health, Ester-C, Solgar, MET-Rx and Osteo Bi-Flex. Parent Carlyle Group is another investment firm.

“Balance Bar … was our first investment in our most recent fund, Brynwood VI," said Hendrik Hartong III, chairman of Balance Bar and senior managing partner of Brynwood Partners. "We are grateful to all of the Balance Bar employees for their hard work and dedication to the business. We wish NBTY continued success with this great brand."

Brynwood Partners, Greenwich, Conn., is an “operationally focused” private equity fund that makes control investments in lower middle market companies.

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