Founder of Tessemae’s Dressings Launches New Brand Accelerator Business

Sept. 26, 2023
Home Grown is designed to help companies and brands reach their maximum potential from inception to launch.

The CEO and founder of condiment and salad dressings company Tessemae’s has launched Home Grown, a membership-based brand accelerator program designed to help companies seeking to maximize brand growth.

Greg Vetter led Tessemae’s through an extensive growth curve, leading it to become the No. 1 organic dressing and condiment brand, a release from Home Grown says. The new company will foster companies and products from inception to launch, offering breakthrough ideas and guidance to owners to help them achieve their potential.

“Throughout my career, I've always been intentional with my work so this new chapter aligns well with that philosophy,” Vetter said in the release. “I’m excited to assist the next wave of aspiring CPG brands with their growth trajectory and help them get established the right way."

In February 2023, Tessemae’s filed for Chapter 11 bankruptcy to preserve assets and obtain new capital in light of litigation from a former lender, and its products are still available across the country, according to its web site.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.

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