Kellogg's Pop-Tarts Introducing Limited-Edition Pastries to Honor Día de Muertos

Aug. 30, 2021

The nine limited-edition printed-fun designs were created in partnership with Kellogg's HOLA Latino Business Employee Resource Group.

Erin A. Hallstrom

Pop-Tarts is releasing a limited-edition box of its renowned pastry product in honor of Día de Muertos. Also known as Day of the Dead, the limited-edition box is done in in partnership with Kellogg's-- Pop-Tart's parent company's--HOLA Latino Business Employee Resource Group as well as with the National Association of Latino Arts and Cultures (NALAC).

According to the company, the Día de Muertos printed designs will appear atop the Frosted Chocolatey Churro flavor. The limited-edition box will be available in September at retailers nationwide.

As part of its partnership with NALAC, Pop-Tarts will be providing grants to four Latinx arts organizations serving youth and their communities in Los Angeles, San Diego, Dallas and Houston.

About the Author

Erin A. Hallstrom

Erin Hallstrom oversaw our digital content strategy for the Food Processing brand from 2008-2023. She is now the Associate Director of SEO Strategy for Endeavor Business Media, where she holds technical certifications in both website analytics and search engine optimization. Most recently, she was named the 2022 Marianne Dekker Mattera Award Winner.