J&J Snack Foods has acquired the Thinsters cookie business from Hain Celestial Group, according to releases shared by both companies. The all-cash transaction closed on Apr. 8, 2024, and Hain plans to used the proceeds to pay down company debt, it said. Terms of the deal were not disclosed by either party.
“Divesting Thinsters further streamlines our supply chain network and strengthens our ability to focus our efforts on driving greater reach and scale of our core better-for-you brands across our categories of focus,” said Wendy Davidson, Hain Celestial President and CEO.
The company added that this transaction contributes to the “Focus” pillar under its Hain Reimagined transformation plan introduced in September 2023. Thinsters simply no longer fit into the portfolio’s plan to focus on five growth categories: snacks, baby and kids food, beverages, meal preparation, and personal care.
For its part, J&J Snack Foods views the addition of Thinsters as a significant strengthening of the company’s position as a provider of “the widest variety of delicious and fun snacks under one roof,” J&J Snack Foods president & CEO Dan Fachner said.
“This acquisition is a natural fit for us, complementing our already vast offering of cookies and baked goods,” he added. “We look forward to leveraging our strengths to expand distribution and introduce Thinsters cookies to a wider audience.”
