School day mornings can be chaotic, to say the least. Moms juggle a lot to prepare their families for the day ahead. One-third of moms consider their morning routines a “traveling circus,” according to a new survey from the Eggo brand of Kellogg Company, Battle Creek, Mich. As a result, there just isn’t time to sit down for a plate of waffles or French toast—until now. A new away-from-the-table line called Eggo Bites provides a family breakfast favorite on the busiest weekday mornings. Eggo Bites are microwaveable, portable pouches of bite-sized, maple-flavored waffles, cinnamon-flavored French toast and vanilla-flavored French toast. Each pouch contains eight bites. They are sold in boxes of four pouches for a suggested retail price of $2.99.
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Jan. 1, 2000