Purchase, N.Y-based Pepsi Lipton Partnership between Unilever North America and PepsiCo, rolls out Lipton Tea & Honey in both 16.9 oz. to-go single-serve packets and one-quart pitcher packets, and Lipton 100% Natural ready-to-drink bottled iced tea.
Lipton Tea & Honey pitcher packs are available in Peach Apricot Iced Black Tea, Mango Pineapple Iced Green Tea, Lemon Iced Black Tea and Blackberry Pomegranate Iced Green Tea flavors.
Single-serve to-go packets also are available in Black Currant Raspberry Iced Black Tea and Strawberry Acai Decaf Iced Green Tea flavors. The new 100 Percent Natural Lipton Iced Tea line is available in four flavors, including two consumer favorites, Green Tea with Citrus and Iced Tea with Lemon, as well as two new flavors, Iced Tea with Blueberry Pomegranate and Green Tea with Passionfruit Mango.
Kicking off the brand's most comprehensive marketing initiative to-date is a partnership with Grammy Award-winning trio Lady Antebellum bringing together inspiring music, refreshing tea and entertaining content to fans across the country.
"Lipton is proud to partner with Lady Antebellum to bring exciting content to our fans this summer," says Marc Hanson, of the Pepsi-Lipton Partnership. "Lipton and Lady Antebellum share a positive and approachable style, and we're excited to bring the 'Drink Positive' spirit to life--together--in a big way this year."
Suggested retail price for 10 single-serve to-go packets and a carton of six pitcher packets is $2.99 each. A 20-oz bottle of 100% Natural Lipton Iced Tea is $.99 to $1.59.
