Less is more when it comes to soymilk, according Ayer, Mass.-based Vitasoy, at least in terms of calories and sugar. It launches Vitasoy Lite Plus soymilks in three flavors: Chocolate, Vanilla and Plain.Packaged aseptically for maximum freshness and shelf life, Vitasoy Lite Plus has an average of 14.4 percent fewer calories than other leading refrigerated soymilks, less sugar, is low-fat and gluten free. The soymilks contain 30 percent DV of calcium, 4 grams of fiber and a natural fiber Fructan, also known as NutraFlora, to boost calcium absorption. "Vitasoy's smooth and creamy dairy-free light beverage offers all the great taste Vitasoy is known for, plus fewer calories, less sugar, and better calcium absorption and it's gluten free," said says President/CEO Walt Riglian.Suggested retail price for a 32-oz container is $2.29 - $2.49 each.