Your Favorite Baskin Robbins Ice Cream Flavor in Candy

March 20, 2009

Mooresville, N.C.-based confectionery manufacturer BestSweet Inc. is off to a smooth start for 2009 with the introduction of a new, smoother shape for its licensed Baskin-Robbins Smooth & Creamy Hard Candy.In addition to the new candy shape, updated packaging for the product is also being introduced and will prominently feature a picture of the new shape on the front of each candy bag.

Smooth & Creamy Hard Candy treats feature a natural swirl appearance and offer the delicious flavor, smooth texture and experience of your favorite Baskin Robbins ice cream in each piece. In fact, the newly redesigned candy shapes provide an overall better mouthfeel and deliver maximum flavor impact. Baskin-Robbins Smooth & Creamy Hard Candies are available in Regular and Sugar Free varieties and are individually wrapped, so they are perfect for the purse, pockets and on-the-go.

Suggested retail price of a 2.75-oz bag is $1.99.

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