Activia Expands its Brand Through New Yogurt and Yogurt Drinks

March 19, 2009

The Dannon Co. Inc.,the White Plains, N.Y., subsidiary of France’s Groupe Danone, expands the Activia brand, adding two new functional products to its probiotic portfolio. Both cultured fresh dairy products, Activia Dairy Drinks and Activia Fiber contain Bifidus regularis, which is scientifically proven to help with slow intestinal transit when eaten daily for two weeks, as part of a balanced diet and healthy lifestyle.

Activia Drinks were designed for the on-the-go consumer and are packaged in a convenient single-serve bottle. They’re available in four-packs in Peach, Mixed Berry, Strawberry and Vanilla flavors.

Activia Fiber provides a good source of fiber with 3g in every 4-oz. serving, and contains cereal pieces for texture and a distinctive taste. It is available in three flavors: Strawberry, Vanilla and Peach.

Suggested retail price for Activia Dairy Drinks is $3.99 and Activia Fiber is $2.79.

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