Multivac, Inc.

March 20, 2007
Produce packaging creates customized stable atmosphere

Marketers of fresh produce will have the opportunity to learn about Multivac’s FreshSAFE packaging creates a customized stable package atmosphere. It has been proven to extend the shelf life of fresh strawberries by up to 60 percent.

“Using FreshSAFE, produce businesses can get more product to market in fresh, sellable condition than with traditional vented clamshell packaging or plastic bags,” says Dan Mack, Multivac’s market development manager for fresh produce. “In these traditional containers, a given amount of product is typically written off as spoilage by the time it arrives at the point of sale. By shielding fresh fruits and vegetables — whole or cut — inside a package with a tailor-made atmosphere, FreshSAFE changes that equation, giving marketers more time to sell more product with less waste.”