Study Finds Greek Yogurt Trend Far From Over

Nov. 12, 2013
The results of a recent product development survey reveal consumers' expectations with Greek yogurt.

Global marketing company Affinnova announced the results of a new study that showed potential for Greek yogurt to expand beyond the dairy case. During its September 2013 study, the company tested 40 prospective Greek yogurt product ideas with consumers in the U.S. 

According to the results, consumers expect Greek yogurt to become commonplace in ice cream, dips, salad dressings and ready-to-drink smoothies. The study also found that muffin and cake mixes infused with Greek yogurt, as well as frozen breakfast options like waffles and pancakes, had consumer potential. are prospective standout ideas.

To obtain an e-report for the Affinnova Greek Yogurt Study, which includes a full ranking of all product ideas and verbatim consumer feedback, visit