The 2013 edition of New Nutrition Business's trend-spotting report, 10 Key Trends in Food, Nutrition & Health, indicates natural foods and ingredients will continue to see an upward trend in product development. The report, conducted by German-based Kampffmeyer Food Innovation, highlights consumer research that shows 74% of people surveyed thought that 'natural' meant 'healthier.'Several product categories appear to be building on the strength of the natural trend including:
- Coconut water –In the US sales of coconut water jumped by more than 100% to at least $200 million in the year to September 2012.
- Snacking nuts –Retail sales grew from zero to more than $400 million from 2008 to 2012.
- Greek yogurt – Explosive growth of Greek yogurt in the US has been powered by the Chobani brand, with annual sales of over $1 billion four years after launch. (Chobani was named Food Processing's 2012 Processor of the Year)
