Nutrition Trends Study Finds 'Natural' Driving Product Development in 2013

    Dec. 20, 2012
    10 Key Trends in Food, Nutrition and Health 2013 report says natural will continue to grow as consumers equate natural with healthy.
    The  2013 edition of New Nutrition Business's trend-spotting report, 10 Key Trends in Food, Nutrition & Health, indicates natural foods and ingredients will continue to see an upward trend in product development. The report, conducted by German-based Kampffmeyer Food Innovation, highlights consumer research that shows 74% of people surveyed thought that 'natural' meant 'healthier.'Several product categories appear to be building on the strength of the natural trend including:
    • Coconut water –In the US sales of coconut water jumped by more than 100% to at least $200 million in the year to September 2012.
    • Snacking nuts –Retail sales grew from zero to more than $400 million from 2008 to 2012.
    • Greek yogurt – Explosive growth of Greek yogurt in the US has been powered by the Chobani brand, with annual sales of over $1 billion four years after launch. (Chobani was named Food Processing's 2012 Processor of the Year)
    The 10 Key Trends in Food, Nutrition & Health 2013 report identifies and analyses the 10 major forces that will define the food and beverage industry in the coming year. The report is available for online purchase.

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