First known for coffee, Fair Trade Certified ingredients continue to expand into new categories around the grocery store. With more responsible choices available, consumers who purchase Fair Trade Certified products are able to help farmers and workers invest in their businesses and communities, earn fair prices, protect the environment and work in safe conditions. Fair Trade is also a way for companies to build strong, reliable, transparent supply chains that foster long-term relationships with growers.
More than 50 new Fair Trade Certified apparel and consumer packaged goods (CPG) products debuted during the first quarter of 2014, according to Fair Trade USA, Oakland, Calif., the leading third-party certifier of Fair Trade products in North America. These new products add to the 300 Fair Trade Certified CPG items launched in 2013.
One important innovation is the introduction of Fair Trade USA’s newest certified product: coconut. For the first time, consumers can find Fair Trade Certified coconut water and coconut oil at the supermarket.
Fair Trade Certified products come from more than 70 countries with low- to medium-development status in Africa, Asia, Oceania, Latin America and the Caribbean. Fair Trade farmers and farm workers are empowered to compete in the global marketplace through direct, long-term contracts with international buyers. This market access helps farming families fight poverty through trade, not aid, keeping food on the table, children in school and families on their land. Fair Trade Certified farms must meet and adhere to rigorous Fair Trade standards, which address a variety of social and environmental issues.
A few Fair Trade product examples on the market right now include: