Hot Tamales, Mike And Ike Turning 60 and 70

April 28, 2010
The Mike and Ike and Hot Tamales brands invite fans to join the celebration as they mark their 70th and 60th Anniversaries, respectively.
The Mike and Ike and Hot Tamales brands invite fans to join the celebration as they mark their 70th and 60th Anniversaries, respectively.  For their anniversaries, Mike and Ike and Hot Tamales candies will be dressed in vintage packaging and will be available at stores nationwide.  These Mike and Ike and Hot Tamales products are available in 6 oz. boxes and will be merchandised in limited edition "Sweet & Sizzle" displays all summer long.Linda Biondo, Assistant Brand Manager, commented, "To honor their anniversaries, we have introduced these items with packaging designed to capture the spirit and personality of the brands across the decades.  The packaging taps into each brand’s history and consumers’ emotional connections with their favorite candies."

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