Evian Roller Babies Make Guinness Record

Nov. 19, 2009

You’ve probably seen the video: babies Photoshopped with roller skates doing some incredible stunts on the street. The viral ad for the Evian brand of mineral water, created by BETC Euro RSCG, has been recognized by the Guinness Book of Records as the most viewed online advertisement to date, with 45 million online views.

Brand Republic reported the Guinness folks counted views for various versions of the ad across video sharing websites and came up with 45,166,109 views as of Nov. 9. 2009. The ad ties in with Evian’s current "live young" tagline; the music is “Rapper's Delight.” Evian is owned by France’s Group Danone.

A year ago we reported the success of another viral ad: the drumming gorilla hawking Cadbury chocolate bars, set to the Genesis’ “In the Air Tonight.”

Sponsored Recommendations

Learn About: Micro Motion™ 4700 Config I/O Coriolis Transmitter

An Advanced Transmitter that Expands Connectivity

Micro Motion™ G-Series Coriolis Flow and Density Meter

Micro Motion G-Series: market-leading compact design featuring advanced process diagnostic capability.

Embracing Sustainability using Advanced Measurement Instrumentation

A practical guide to greeningyour brewing operationsusing advanced measurementinstrumentation.

Get Hands-On Training in Emerson's Interactive Plant Environment

Enhance the training experience and increase retention by training hands-on in Emerson's Interactive Plant Environment. Build skills here so you have them where and when it matters...