Pepsi Launches New Logo

Jan. 8, 2009
Pepsi logo seen as optimistic, geared toward 'millenials'

Pepsi launched a new logo at the end of 2008, part of a “significant, multiyear reinvestment in carbonated soft drinks,” the company said. There were no official statements on the thought behind the redesign, which is only a slight departure from its previous red, white and blue swirl. But it was revealed along with results of a survey of 2,000 “millennials” - people who were born between 1980 and 1990 – that revealed a positive outlook for the new year and the future. Four out of five millennials were hopeful about the future, and 95 percent of those surveyed agree that it is important for them to maintain a positive outlook on life. "Pepsi has always stood for youthful exuberance and optimism and we're pleased to learn through this survey that the positive spirit in youth culture is not only intact but growing," said Dave Burwick, Pepsi's chief marketing officer. "Our new brand identity campaign reflects that optimism like never before - on shelf and in advertising."

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