Kellogg Frosted Mini-Wheats Now Feature Blueberry Muffin Flavor

Aug. 27, 2008
Classic cereal combines the great taste of blueberry muffins with the neutritional value of whole-grain wheat

The blueberry muffin has long been a palate-pleasing breakfast food, appearing in gift baskets and the center of breakfast tables for years. While the yearning for the great taste of blueberry muffins is abundant, today’s moms don’t have much time for baking. So the Kellogg Co., Battle Creek, Mich., rolls out Kellogg’s Frosted Mini-Wheats Blueberry Muffin cereal. Now the whole family can indulge in the classic blueberry muffin taste simply with milk and a spoon.

Frosted Mini-Wheats Blueberry Muffin cereal features lightly sweetened, whole-grain wheat biscuits with the rich taste of blueberry muffins baked into every bite. The cereal consists of eight layers of crunchy whole-grain wheat, and provides 85 percent of the daily-recommended amount for whole grains and about 20 percent of the daily-recommended value for fiber in just one serving.

"New Frosted Mini-Wheats Blueberry Muffin cereal is perfect for families that want a wholesome, convenient breakfast while enjoying a great blueberry muffin taste," says Matt Lindsay, senior brand manager. "Moms can appreciate the whole grains and fiber they’re providing for the family, while everyone will enjoy the taste of blueberry muffins."

Suggested retail price is $3.89.

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