Battle Creek, Mich.-based Kellogg Co. debuts two options to easily increase fiber intake — All-Bran Fiber Drink Mix and All-Bran Fiber Bars. Each features a robust 10 grams of fiber per serving, or 40 percent of your DV for fiber.
Both varieties are found in the diet and nutrition aisle near the pharmacy in grocery stores nationwide. All-Bran Fiber Drink Mix is available in Pink Lemonade and Iced Tea flavors. When one 20-calorie packet is added to a 16.9-ounce or 20-ounce bottle or glass of water, it becomes a delicious, high-fiber beverage that’s a refreshing alternative to the higher-calorie, gritty fiber drinks on the market today.
“While new All-Bran Fiber Bars and Drink Mixes certainly taste great, we’re excited because they offer a substantial amount of fiber per serving — fiber that many consumers aren’t getting enough of,” says Jennifer Garrett, Kellogg’s director of nutrition marketing.
Suggested retail price is $3.99 for the drinks and $4.99 for the bars.