The Snack Food segment has been very active. Since 2005, more than 125 transactions have been reported in the snack food category. Just this March, Campbell Soup Co. sold Godiva Chocolatier Inc. to Yildiz Holding of Turkey. A transaction valued at $850 million, which was 15x Godiva’s reported EBITDA. Godiva’s reputation as a luxury brand fit well for Yildiz, which was looking to diversify and expand its portfolio, and allows Campbell to focus on its core brands.
Athens, Greece-based Vivartia Industrial purchased Tulsa, Okla.-based Nonni’s Food Co. Valued at $320 million, approximately 10x EBITDA, Nonni’s combined technical know-how and U.S. presence made it an attractive acquisition.
According to Grant Thornton’s 2007 Survey of U.S. Food and Beverage Companies, a focus on health and wellness remains a key revenue driver for the food industry. In fact, 54 percent of respondents said the “better-for-you” category was the food group that offered the most potential for revenue growth.