Portion-Controlled Cookies from Weight Watchers

July 16, 2008
Individually wrapped cookies help consumers make sensible choices
Weight Watchers, New York, and Jackson, Mich.-based Dawn Food Products have partnered to introduce Weight Watchers cookies, a new line of soft-baked cookies to help consumers save calories without sacrificing taste.

Available in two varieties - Chocolate Chip and Oatmeal Raisin – the cookies have only 90 calories, 2.5 grams of fat and a Weight Watchers Points value of only one. These scrumptious cookies are filled with real chocolate chips and plump raisins and are ideal as a snack while on-the-go.

“With Americans looking to make more sensible choices in their hectic lifestyles, these new Weight Watchers cookies help consumers in their weight management journey,” says Hugh Dever, senior licensing manager, Weight Watchers International. “By offering individually wrapped food options, we provide them the convenience and taste they are seeking.”

Suggested retail price for a box of nine individually wrapped cookies is $3.49.