Rose’s Mojito mixers, a brand of Cadbury-Schweppes Beverages Americas, was the Overall Package Design winner in the Glass Packaging Institute’s 2008 Clear Choice Awards. The awards were presented May 5 as part of the Food Marketing Institute FMI Show. The non-alcoholic mixers, in Traditional, Mango, and Passion Fruit flavors, come in a unique, 21-oz. angled glass bottle designed and manufactured by Vitro Packaging. “The bottles’ slight rightward curve communicates sophistication, trendy and sleek,” said the judges. “The designer bottles also nest perfectly side-by-side to create an eye-catching display.”
GPI also gave an award to Avon Products Inc. for its Anew Clinical cosmetics and to the Orange Community Recycling Div. of the Orange County (Calif.) Solid Waste Management Dept. for its recycling program.
The 2008 Clear Choice Awards were judged by a panel that included representatives from packaging academia, packaging design and the packaging trade media.
“Choosing glass for a food, beverage or cosmetic product is an environmentally friendly decision that allows for a package design that creates superior shelf impact and brand loyalty,” said GPI President Joseph Cattaneo. For more information, the Glass Packaging Institute’s website.
The other 11 categories and their winners:
Beer | Miller Chill Miller Brewing Co. Supplier: Owens Illinois Inc. This Latin-inspired, 12-oz. chelada-style light beer, brewed with a hint of salt and lime, has become Miller’s fastest growing brand in a decade. It comes in an emerald green, long-neck glass package with eye-catching graphics and colors, along with shoulder embossing of the Miller Brewing Co. brand.
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