MacandCheese

Kraft Mac and Cheese Crackers Bring Macaroni Shape to Cheesy Crackers

June 26, 2008

For more than 70 years, kids of all ages have gone crazy for "the cheesiest," Kraft Macaroni & Cheese. Now they (and others) can snack on mac anytime, courtesy of a real stretch of this brand: Kraft Macaroni & Cheese Crackers. These crunchy, baked, macaroni-shaped cheese crackers are made with real cheddar cheese. Varieties include Cheddar, White Cheddar and Mild Cheddar.

“We're excited to have transformed the cheesy taste everyone loves into a crunchy, delicious snack," says Sanford Fink, brand manager at Kraft Foods, Northfield, Ill. “Now people can now enjoy Kraft Macaroni & Cheese Crackers anytime, anywhere ... whether it's on-the-go from activity to activity, as part of a packed lunch for school or a fun after-school snack."

Suggested retail price is $2.99.

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