Engobi Chip Offers Rush of Caffiene

June 15, 2008

Crunch lovers, brace yourselves as Rudolph Foods Co. Inc., New York, launches Engobi, the love child of caffeine and snack chips, the market's first caffeine-infused munchie.

Engobi -- code for Energy Go Bites -- is available in two perky flavors: Cinnamon Surge and Lemon Lift.

According to the chip's maker, a 1.5-oz., single-serving bag contains approximately 140mg of caffeine, roughly the same as a cup of brewed coffee and significantly more than the market's leading energy drinks.

"Engobi rockets the act of snacking to an exciting new level," says Mark Singleton, vice-president of sales. "Every sweet, delicious chip is infused with not just energy, but with fantastic flavor! The downside is that America's couch potatoes just earned a place on the endangered species list."
Suggested price is $1.29.

Sponsored Recommendations

Learn About: Micro Motion™ 4700 Config I/O Coriolis Transmitter

An Advanced Transmitter that Expands Connectivity

Micro Motion™ G-Series Coriolis Flow and Density Meter

Micro Motion G-Series: market-leading compact design featuring advanced process diagnostic capability.

Embracing Sustainability using Advanced Measurement Instrumentation

A practical guide to greeningyour brewing operationsusing advanced measurementinstrumentation.

Get Hands-On Training in Emerson's Interactive Plant Environment

Enhance the training experience and increase retention by training hands-on in Emerson's Interactive Plant Environment. Build skills here so you have them where and when it matters...