Orville Redenbacher SmartPop! Low Sodium Popcorn

April 16, 2008
Orville Redenbacher's SmartPop! with 30% Less Sodium
Orville Redenbacher’s, which claims to be America’s No. 1 popcorn, introduces SmartPop! 30% Less Sodium. All of the brand’s SmartPop! flavors are 94 percent fat free, made of whole grains and have zero cholesterol and trans fat. And with flavors such as Butter, Kettle Korn, Movie Theater Butter, and Organic Butter, popcorn lovers have an alternative to the bland tastes often associated with other reduced-sodium snacks.

According to a recent survey conducted by the ConAgra brand, three out of four consumers who currently don’t buy lower-sodium items said they would purchase a reduced-sodium product if it had the same taste as snacks that were higher in sodium. Orville Redenbacher’s guarantees its new SmartPop! 30% Less Sodium tastes just as good as original SmartPop!, or consumers can receive a full refund on their purchase if not satisfied.

“With the new advancements in flavor technology, even we were amazed by how great the new SmartPop! tastes,” says Stan Jacot, vice president of marketing for ConAgra Foods’ popcorn business. “By significantly reducing the level of sodium, the improved SmartPop 30% Less Sodium still offers consumers a great healthful snack that is now even better for them.”
Suggested retail price is $2.69.