Marketing E-Newsletter Gossip

Sept. 28, 2006

Tyson Foods Inc. plans to expand or make acquisitions and joint ventures, in Argentina, Brazil, Mexico, and China reports Reuters.

Philadelphia-based FMCBioPolymer, an operating unit of FMC Corp., will increase prices for food and pharmaceutical brand products by 5-10 percent, effective Nov. 1, 2006.

Soft drink makers have already decided to bite the bullet and pull sugary drinks from U.S. schools, reports the Atlanta Journal-Constitution. As part of a $10 million ad campaign, the industry will tout itself as an important player in encouraging kids to get healthy. Soft drinks will be largely replaced by bottled water, juices and sports drinks.

Unilever USA, Englewood Cliffs, N.J., introduces a front-of-pack nutritional logo program called Choices. It provides a quick, simple way for consumers to identify food and drinks based on four major "nutrients of concern" - trans fat, saturated fat, sodium and added sugars. Over one-third of Unilever's foods portfolio in the U.S. will qualify for the logo under brands such as Ragu, Slim-Fast, Lipton, Skippy, Promise, Hellmann's and Bertolli.

In a company first, Campbell Soup Co.'s iconic red and white cans will change color in support of National Breast Cancer Awareness Month in October. Chicken Noodle and Tomato soups will be packaged in a specially designed pink and white label.

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Smithfield Foods Inc. and celebrity cook, restaurateur, author and TV personality Paula Deen are partnering to promote meals that encourage families to spend more time eating together. Deen will be involved in a number of activities including community outreach efforts, personal appearances, Web-based recipe and meal preparation tips and print and broadcast communications including Webcasts and new product development.

Watch for an advertising campaign on spinach from the United Fresh Fruit and Vegetable Assn., to combat damage and consumer fear caused by the ongoing E. coli outbreak, reports

The National Frozen and Refrigerated Foods Assn. (NFRA) and the American Frozen Food Institute (AFFI), have joined together to develop and release a frozen food logo and tagline with the common objective to grow and advance the frozen food category. Both industry groups will utilize the tagline "Frozen Foods - Fresh Ideas. Great Taste."


St. Francis, Wis.-based Wixon, Inc., named Stan Andrews, Ph.D., vice president R&D.

WeighPack Systems Inc., Canadian manufacturer of weighing and packaging equipment, appointed Jean Melançon marketing manager.

Sargento Foods Inc., Plymouth, Wis., named Gail Lione to its board, succeeding Robert H. Leverenz, who will retire; and Anthony M. Benedict joins the company as development chef in its R&D department. Tony hails from the Culinary Institute of America.

Kellogg's Food Away From Home named Esrock Partners, Orland Park, Ill., as their new agency of record for foodservice marketing communications for all Kellogg's brands. 

Go girls

Indra Nooyi, Chief-Executive-Designate, PepsiCo (No. 4), Patricia Woertz, Chief Executive, Archer Daniels Midland (No. 7), Brenda Barnes, Chairman and Chief Executive, Sara Lee (No. 9), Irene Rosenfeld, Chief Executive, Kraft Foods (No. 11), and Dawn Hudson, President and Chief Executive, Pepsi-Cola North America (No. 78), are on Forbes' list of The 100 Most Powerful Women in the world.

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