Available in both Wintercreme and Mintcreme flavor varieties, Doublemint Twins mints are adorned with blue and green Doublemint arrows and come in a fun, convenient, flip-top package.
"Consumers told us that they were looking for an innovative and exciting way to enjoy the Doublemint brand that they grew up with," says Paul Chibe, senior marketing director. "Because consumers look to Doublemint to provide the perfect amount of mild mint enjoyment rather than intense mint flavor, "Wrigley's new Doublemint Twins mints will become an instant classic, just like Doublemint gum."
A campy ad campaign for the mints builds on the brand's heritage of the Doublemint Twins and their unique jingle, "Double your pleasure, double your fun," but with an unexpected twist. Viewers will be introduced to a new set of twins — two very different people dressed alike as twins, singing, "New Doublemint Twins are different. They're mints." Its message is in the right place — we are more similar than different under the skin.
Suggested retail price is 69 cents for 37 mints.
Waking up to whole grains
In 2005, more than 400 whole-grain foods were introduced, according to ProductScan, and sales of wheat, whole-wheat and whole-grain bakery items far outpaced white-flour products over the past year. But the majority of consumers are still buying breads, buns, bagels and English muffins with nary a whole grain in them.
After its successful launch in July 2005 of Sara Lee Soft and Smooth Made with Whole Grain White bread — delivering more than 125 million servings of whole grain to white-bread lovers in three months — Sara Lee Corp., Downers Grove, Ill., focuses on breakfast with three new varieties of breakfast breads and two new varieties of English muffins that combine white flour and whole-grain flour, taste like traditional baked goods, but include the nutritional benefits of whole-grain.
Sara Lee breakfast breads include: Brown Sugar Cinnamon, Cinnamon with Raisins and Blueberry Crumble, containing between 35-45 percent whole-grain flour. Each is a good source of fiber. Sold in 16-oz. loaves, the breads feature moist, half-inch thick slices.
Sara Lee Original English Muffins Made with Whole Grain contain 14 percent whole-grain flour. Each muffin has 5g of whole grain, or more than 10 percent of the daily minimum amount recommended by the U.S. Dietary Guidelines. Naturally flavored with honey, the muffins are sold in six-count, 14-oz. packages.
Sara Lee Heart Healthy Wheat English Muffins Made with Honey use 30 percent whole-grain flour and contain 10g of whole grain per muffin. They are sold in a six-count, 14-oz. package.
Sara Lee Made with Whole Grain Bagels are made with 15 percent whole-grain flour to deliver 9g of whole grain per bagel and are sold in six-count, 20-oz. packages.
All contain no trans fats and no artificial flavors or colors.
Sales of wheat, whole-wheat and whole-grain breads, buns, bagels and English muffins have increased over the past year, but the majority of sales are still white bread, white buns, plain bagels and traditional English muffins, according to IRI. Dollar sales of wheat bread, buns, bagels and English muffins increased by 7.8 percent in the past year, while sales of white bread, buns, bagels and English muffins decreased by 1.9 percent. Of the pounds of packaged bread, buns, bagels and English muffins sold, 57 percent were white, 30 percent wheat and 13 percent other flavors or varieties.
Suggested retail price for Sara Lee breakfast breads is $2.99; Sara Lee English muffins $2.49; and Sara Lee Made with Whole Grain Plain Bagels $3.19.