Unilever Uses Cooking Show to Market to Latinos
Unilever is playing on a Latin love of cooking and the surprising dearth of food programs on Spanish-language TV for the company's biggest-ever Hispanic effort for its food brands. "Desafio del Sabor" (The Flavor Challenge) kicks off this week, starting with a call to submit favorite recipes at storefront events across the country and ending with a televised cook-off on national television. Recipes must include at least one of 10 participating Unilever food brands.