MarketPulse

Sept. 15, 2003
Hispanic food shopping patterns and statistics
Recent projections suggest that the nation's Hispanic American population , now 35 million strong -- will grow by no less than 100 million in the next 50 years, representing half of the nation's total growth during that period. A staggering figure, to be sure, but what do we really know about Hispanic food shopping patterns? Hispanic eating patterns? A growing body of research suggests that Hispanic Americans not only spend more in supermarkets, but are also more likely to buy fresh meats, produce and dairy products. They enjoy cooking from scratch and place great emphasis on authentic , or at least inspired -- foods. According to ACNielsen, the largest categories in the majority of Hispanic markets are beer, shelf stable juices and regular colas. With that in mind, FOOD PROCESSING's inaugural column of MarketPulse compares Hispanic beverage consumption patterns with those of other demographic sectors in the U.S.

Six key Hispanic markets Los Angeles Houses 17 percent of U.S. Hispanics Hispanics make up 44 percent of the marketChicagoHouses 4 percent of U.S. HispanicsHispanics make up 18 percent of the marketNew York Houses 12 percent of U.S. Hispanics Hispanics make up 31 percent of the market Miami Houses 6 percent of U.S. HispanicsHispanics make up 55 percent of the market Houston Houses 4 percent of U.S. Hispanics Hispanics make up 28 percent of the market San AntonioHouses 5 percent of U.S. HispanicsHispanics make up 57 percent of the market Source: ACNielsen

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