Winning commercials at this year's Super Bowl according to Nielsen include Doritos' "Sling Baby," which earned the rare distinction of being both the most memorable and best-liked ad, indexing 177 on the former and 190 on the latter, reports Marketing Daily. Doritos' "Man's Best Friend" came in at No. 2 in the best-liked (indexing 182), and a third place on best-remembered (indexing 173). M&M's' "Just My Shell," debuting the mysterious Ms. Brown, was close behind Doritos in the Nielsen results, scoring second in the remembered rankings (175) and third among best-liked (171).Other best-remembered winners: No 4, Skechers' "Go Run Mr. Quiggly!" (164); No. 5, Coca-Cola's "Catch" (163); No 6, Bud Light's "Rescue Dog-Weego" (161); No. 7, Pepsi's "King's Court" (155); No. 8, Budweiser's "Eternal Optimism" (150); No. 9, GoDaddy.com's "Body Paint" (149); and No. 10, Budweiser's "Return of the King" (145).Other best-liked winners: No. 4, E*Trade's "Best Man" (158); No. 5, Coke's "Superstition" (152); No. 6, Bud Light's "Rescue Dog-Weego" (143); No. 7, Audi's "Vampire Party" (139); No. 8, Chrysler's "Half Time/Clint Eastwood" (137); No. 9, Chevrolet's "Happy Grad" (130); and No. 10, Honda's "Matthew Broderick's Day Off" (129).In the USA Today meter results, "Sling Baby" also came in first in the USA Today/Facebook Super Bowl Ad Meter, the first time that viewers (rather than a preselected panel) determined the meter's results. Bud Light's "Rescue Dog-Weego" placed a close second, and the Chrysler Eastwood ad and Kia's "A Dream Car. For Real/Adriana Lima" tied for third.
