Sweets for the sweet

Dec. 19, 2011

"We frequently describe people as sweet, sour, fiery, bitter, but have you ever stopped to think if maybe these types of people actually like the associated foods," asks Supermarket Guru Phil Lempert? A recent study, published in the Journal of Personality Social Psychology, found a preference for sweets is an indication that a person is more agreeable and helpful, but not extroverted or neurotic.

"We frequently describe people as sweet, sour, fiery, bitter, but have you ever stopped to think if maybe these types of people actually like the associated foods," asks Supermarket Guru Phil Lempert? A recent study, published in the Journal of Personality Social Psychology, found a preference for sweets is an indication that a person is more agreeable and helpful, but not extroverted or neurotic.

In one of five studies from researchers at Gettysburg College in Pennsylvania, St. Xavier University in Chicago and North Dakota State University (involving more than 500 people) found those who choose to eat a piece of chocolate rather than a non-sweet food are more likely to volunteer and help another person in need.

In another study, researchers found that people also associate having a sweet tooth with a pleasant disposition. When participants were shown photos of people with neutral facial expressions, with comments under the pictures that said they liked eating chocolate, respondents actually rated those associated with sweet food higher in agreeableness.

Sponsored Recommendations

Refrigerated transport services you can count on

Ensure product quality from origin to final destination with refrigerated shipping solutions from Schneider.

4 shipping challenges that a dedicated carrier can solve

Navigating the logistics industry is challenging. Find out how a dedicated transportation solution can solve some of the most common shipping challenges.

Dedicated lightweight solution maximizes bottled water payload

A leading bottled water company needed a carrier to transport water from 29 plants to retailers. The challenge? Handling over 46,000 pounds. Read the study.

Recipe for successful growth: Schneider’s dedicated fleet services helps bakery rise

Learn how a large bakery company complimented their private fleet with Schneider Dedicated freight services to increase freight capacity, amplify visibility & reduce costs.