Food Processing Top 100 lister General Mills has introduced an innovative new concept in e-commerce with its Betty Crocker branded Red Spoon Squad.
According to InternetRetailer.com, General Mills has been testing RedSpoonSquad.com, which allows consumers to learn about new recipes, recieve cooking instructions based on the consumers' culinary level and also arrange for a personal visit from a Red Spoon Squad expert.
Betty Crocker is working with BrandJourney Venturing, a web technology development firm that is building and temporarily operating the new sites for General Mills.
Personally, I think this idea is GENIUS.