Each year BIGResearch conducts a Father's Day Consumer Intentions and Actions Survey for the National Retail Federation (NRF). Not only does this survey reveal Father's Day shopping trends, it also provides clues to the overall consuming conditions in the U.S, reports About.com.
The results of the Father's Day Consumer Intentions and Actions Survey for 2006, 2007, 2008, 2009 and 2010 tracks the shifts in spending at online, clothes, electronics, discount, department stores and restaurants. The five-year survey results also reveals changes in gift dollars spent on the most popular Father's Day gift categories - clothes, electronics, gift cards, greeting cards, tools, home improvement, sporting goods, and books. According to the numbers, consumers are shopping more at discount and online stores, and less at specialty retailers of all kinds. Also, if spending reality follows shopping intentions, more fathers are receiving gifts from friends, and fewer fathers are receiving gifts from their own parents.
Total spending for Father's Day 2010 is expected to be $9.8 billion, 49.3 percent of consumers will buy dad a present, and the average spent on each dad will $94.32. Dad will be wined and dined at a restaurant by 39.9 percent, receive clothes from 36.7 percent, and electronics by 17.4 percent. For all you do throughout the year, we wish all dads a happy Father's Day.
