All moms not created equal
A 2008 USDA survey found that 67 percent of primary eating occurs in the home. Mom is the traditional nutritional gatekeeper, so the Canned Food Alliance commissioned researchers at Rutgers University to survey moms of young children across New Jersey -- a diversely populated state that reflects national demographics – to determine how they make food decisions that affect the entire family’s intake.
Moms form four distinct groups according to their food-related attitudes, perceptions, and behaviors, the survey found. They include: Busy Izzy - These Working, Convenience-Driven Moms are interes ...