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Don’t cut back on advertising
Marc Goldstein, president and CEO of media agency conglomerate GroupM North America, told attendees at the annual Advertising Week Conference in New York City that he is confident many companies will not cut back on advertising in 2009, despite the troubled economic conditions, reports Mediaweek.
Goldstein said it's his impression that marketers may have finally taken heed to advice the media agencies have been doling out for many years -- in tough economic times, they should continue to spend dollars on advertising to maintain their market share.
"In the past, we have always recommended to ...