Kellogg Gives MorningStar a Sub-Brand: Incogmeato

Feb. 13, 2020
Burgers, brats and sausages to appear in March.

Kellogg Co., which already owns the MorningStar Farms brand of analogue meats, unveiled Incogmeato by MorningStar Farms, a "next-generation plant-based protein that looks, cooks and tastes just like meat."

A spokesperson for the company could not explain how the new products differ from MorningStar products -- which by some counts are the leading brand of analogue burgers.

First out of the gate are ready-to-cook burger patties, bratwurst and Italian sausage – just in time for summer barbecues, notes the company. Starting this March, they'll be in the fresh meat case at retailers including Kroger, Meijer, Weis, select Albertsons and Safeway divisions, and coming soon to foodservice nationwide.

All are made with non-GMO soy and have 100% plant-based protein. They will be "the first of many new plant-based foods coming this year from Incogmeato,” said Sara Young, general manager of plant-based proteins at Kellogg Co.

Sponsored Recommendations

Refrigerated transport services you can count on

Ensure product quality from origin to final destination with refrigerated shipping solutions from Schneider.

4 shipping challenges that a dedicated carrier can solve

Navigating the logistics industry is challenging. Find out how a dedicated transportation solution can solve some of the most common shipping challenges.

Dedicated lightweight solution maximizes bottled water payload

A leading bottled water company needed a carrier to transport water from 29 plants to retailers. The challenge? Handling over 46,000 pounds. Read the study.

Recipe for successful growth: Schneider’s dedicated fleet services helps bakery rise

Learn how a large bakery company complimented their private fleet with Schneider Dedicated freight services to increase freight capacity, amplify visibility & reduce costs.