Kraft's Rosenfeld: How Brands and Consumers Have Changed

July 7, 2010
Irene Rosenfeld, Chairman and CEO of Kraft Foods, spoke of how reaching consumers has changed significantly over the last 20 years.

Irene Rosenfeld, Chairman and CEO of Kraft Foods recently spoke at the the Nielsen’s Consumer 360 conference in Las Vegas about ways reaching consumers have changed in last 20 years, adding that the Internet and social media are increasingly important components of overall marketing strategies.

Read about Rosenfeld's presentation on the Nielsen blog. Watch the video below.

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