Doritos Packaging Initiative Promotes Social Change
Dec. 10, 2008
Millions of Doritos bags have started featuring the faces and stories of good deed doers, as part of a joint effort between Frito-Lay and Dosomething.org.
According to a recent article on Brandweek.com, millions of Doritos bags have started featuring the faces and stories of good deed doers, as part of a joint effort between Frito-Lay and Dosomething.org.
They are the stories of 17 people — all under the age of 25 — who have performed social and charitable work in their communities. They are also this year's winners of $200,000 in grants, awarded by Dosomething.org, which focuses on teenagers. The winners will use the money for projects such as building new health clinics and convincing others to become bone marrow donors, said Nancy Lublin, CEO of Dosomething.org.
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