Could Wonder Bread be a Match for Sara Lee?

April 1, 2008

The demise of Wonder Bread could be a boon for Sara Lee.

Sara Lee Corp. CEO Brenda Barnes is hunting for acquisitions, and Interstate Bakeries Corp., the maker of Wonder, as well as Hostess cupcakes and Twinkies, could be a fix for her sagging bread business.

Since Ms. Barnes said last month she is ready to do deals, industry analysts have zeroed in on potential targets: Oscar Mayer meats, Folgers coffee and Interstate's bread and snack-cake brands. Interstate, which is trying to reorganize in Bankruptcy Court, appears the most plausible near-term option because of its availability and strategic fit with Sara Lee. The company is seeking a buyer for all or parts of its business.

To read the full story, click here.

Sponsored Recommendations

Kaeser is the world’s leading air systems specialist and offers a full range of compressed air solutions for almost any application. From industrial compress...
Take a moment to see the scope of Kaeser's commitment to innovative system designs that guarantee ultra-reliable compressed air, easy maintenance, and greater efficiency.
Ventilation has a huge impact on the ambient temperature in the compressor room and is often the missing link to temperature regulation issues. Here are four factors to consider...
Learn how to get a smart, reliable, energy-efficient compressed air system delivered in a turnkey, weatherproof and temperature-controlled enclosure that needs little or no onsite...