New Miller cans rock 'n' roil

Sept. 24, 2004
Miller Brewing Co., Milwaukee, is celebrating the "50th Anniversary of Rock 'n' Roll" with eight commemorative beer cans that feature Rolling Stone cover shots of Elvis Presley, Alice Cooper and other acts. The promotion, a joint effort between the brewer and the magazine, ties rock's anniversary to Presley's debut at Sun Studios. Other cans depict Blondie, Bon Jovi, Def Leppard and Willie Nelson, as well as the guitars of Eric Clapton and Joe Walsh. The campaign was generating lots of buzz, but raised at least one dissenting vote. There are no black artists depicted, as a Syracuse University professor of pop culture pointed out to Associated Press.A Miller spokesman who was also quoted by the news service said the company started with a broad wish list, but its choices were limited to Rolling Stone magazine covers. And Rolling Stone, having debuted in 1967, wasn't around for the birth of rock 'n' roll when many influential black artists were active.

Sponsored Recommendations

Refrigerated transport services you can count on

Ensure product quality from origin to final destination with refrigerated shipping solutions from Schneider.

4 shipping challenges that a dedicated carrier can solve

Navigating the logistics industry is challenging. Find out how a dedicated transportation solution can solve some of the most common shipping challenges.

Dedicated lightweight solution maximizes bottled water payload

A leading bottled water company needed a carrier to transport water from 29 plants to retailers. The challenge? Handling over 46,000 pounds. Read the study.

Recipe for successful growth: Schneider’s dedicated fleet services helps bakery rise

Learn how a large bakery company complimented their private fleet with Schneider Dedicated freight services to increase freight capacity, amplify visibility & reduce costs.