An unlikely duo or an April Fools' Day prank? If you read the headline, then you likely figured out that the Green Giant and Peeps are not launching the next new health treat, but instead having fun with their fans. The pair announced via press release they would partnering to create cauliflower-flavored marshmallow bunnies.
"The cauliflower trend is hard to miss – these days we see it being used in everything from pizza crusts to tots and beyond," said Caitlin Servian, PEEPS® Brand Manager. "We thought it was time for PEEPS® to get in on the fun, which is why we teamed up with a leading brand in vegetable innovation, Green Giant, to bring this unique product offering to fans across the country."
Green Giant Brand Director Kristen Thompson added, "Whoever said you can't combine vegetables and sweets has not tasted our latest innovation. Consumers have raved about Green Giant Veggie Swap-Ins® products for breakfast, lunch and dinner, so we thought we should tackle sweets, too. Working alongside PEEPS® felt like a natural partnership, and we think consumers will be clamoring for Green Giant Cauliflower-Flavored Giant PEEPS® Marshmallow Bunnies this Easter."
The "tasty" snacks will not only not be available April 1, they likely will not be available... ever.
