How sweet it is to get to wear your favorite cereal brand. Lovers of Kellogg's Froot Loops will get that chance thanks to a 10-piece collaboration with co-created fashion brand AWAYTOMARS.
According to a release, nearly 700 designers participated to develop the collection's hats, t-shirts, sneakers, hoodie, jacket and dress.
The collection is launching today as a preview to AWAYTOMARS' Spring/Summer 19 collection, which will debut in Paris on Sept. 27.
To get your hands on your own sweet merchandise, you can shop the collection at awaytomars.com/frootloops, and a limited number of items will be available at Kellogg's NYC cafe until they are sold out. The collection retails from $30-$185.
To read more, visit Kellogg's website
