Alcohol Sales Dry Up

Jan. 22, 2019
Americans, especially young ones, are drinking less, and alcohol providers are responding with non-alcoholic alternatives.

Americans, especially young ones, are drinking less, and alcohol providers are responding with non-alcoholic alternatives, according to a report in the Wall Street Journal.

The Journal’s research showed that overall alcohol consumption has declined over the last two years, 0.8% last year and 0.7% in 2017. Beer consumption was down 1.5%, and while wine and spirits consumption rose, their growth rate is continuing to decline. In terms of pure alcohol consumption, per-capita rates have declined from 10.3 liters in 1980 to 8.7 liters in 2017. Various factors have been suggested for the decline, including health consciousness among millennials and the increasing availability of marijuana as an alternative.

Major brewers and distillers are looking at non-alcoholic beverages to appeal to the abstemious generation. Anheuser-Busch InBev last year created the position of head of nonalcoholic beverages to oversee alternatives like Prohibition, a no-alcohol version of Budweiser, and Hiball energy drinks. Diageo is marketing Seedlip, a no-alcohol alternative to spirits like gin, with the slogan “what to drink when you’re not drinking.”

Sponsored Recommendations

Revolutionizing Healthcare: The Impact of Digitalization in Biopharma Innovation

Biopharma enables an entirely new level of innovation that’s simply not possible in conventional drug development. It’s an approach that can fundamentally change the way healthcare...

Navigating the Automotive Industry's Electric Future

The automotive industry is at a turning point. Bloomberg estimates that by 2040, 54% of new vehicle sales will be electric. And by 2030, we’re looking at 100% of passenger vehicles...

Unified Process Control Brings Operational Clarity

Inland Empire Utilities Agency replaces its SCADA enterprise system with the PlantPAx Distributed Control System and reduces complexity for operators

PlantPAx DCS Improves Operational Reliability

KC Water calls on R.E. Pedrotti to replace obsolete wastewater SCADA solution with a unified Modern Distributed Control System (DCS).