Seattle-based soft drink manufacturer Jones Soda is adding a little life to its labels through a series of augmented reality labels featuring 15 extreme athletes and artists. The labels, which will appear on 1.5 million bottles throughout the United State and Canada, can be activated through an app Jones Soda recently launched.
According to the company, the first round of labels will include athletes performing examples of extreme sports as well as artists deep in their craft. Using the Jones Soda app, consumers can scan their label and and be immersed into the world of the artists and athletes via short-form videos.
“Our labels have been our calling card for over two decades, establishing and reinforcing our brand personality with constantly changing photographs submitted by Jones fans,” said Mark Murray, president and CEO of Jones Soda. “Our new AR labels retain that authenticity and focus on consumer stories while also moving from still images to video to take advantage of newer technology. It’s a way of expanding our fan base and shelf appeal, particularly for ‘Gen Z-ers’ who are avid content creators themselves, while remaining true to our roots as the people’s craft soda.”
The company is also currently accepting submissions for its 2022 line-up.
